| Industries |
| |
| Telcos |
|
| With Mobile Number
Portability coming into being the telecommunications industry is facing a new set of challenges. Prominent among these are – the need to retain the top customers, increase customer satisfaction and retention, and grow the relationship by expanding and upgrading services provided to them. |
|
| With the industry also witnessing high rates of churn, understanding the identity and profiles of customers and staying in touch with their needs and preferences is critical for survival. An organization that is at the forefront of changing trends is well equipped to delight customers by providing what they want, when they realize they want it. |
|
| The telecom industry also faces a host of regulations that need to be complied with. Similar to the Insurance industry, revenue generation and loss minimization activities need to be balanced in equal measure. Customer communication, customer service and market intelligence play a very large part in the telecom industry’s ability to stay on top. |
|
| All of the following are critical areas that are of particular relevance to the Telecom Industry : |
 |
Collection efficiency |
|
Reduction of frauds |
|
Business Intelligence |
|
Optimal Location of Dealer Channels and Service Centers |
|
Customer Service |
|
Compliance |
|
| |
| Read our whitepaper
Enhancing Business Decisions thro' Data cleansing in the
Telco Industry (presented at IIMA International
Conference 2009) |
| |
| Reduction of frauds |
| A major problem plaguing the telecom industry and the mobile phone industry (Cellphones or Mobiles in WLL) in particular is the large volume of fraud, resulting in a high percentage of unpaid bills. |
|
Using Ixsight’s Deduplication process, one can detect delinquency patterns by identifying specific customers who generally don’t pay, but evade detection by managing to give similar sounding names and addresses with different formatting and spellings. |
|
Detecting tendency of one member to default, if any other member in the same house also defaults. |
|
Geographic, psychographic or demographic patterns emerging from the analysis of fraudulent customers, which could form the basis of a credit policy. |
|
| |
| Optimal Location of Dealer outlets |
|
Using Ixsight’s Geofix, the optimal location of collection centers and drop boxes can be identified. |
|
The location of service centers plays a vital role in increasing collection efficiency. |
|
The telecaller can also guide customers to the nearest drop box using locational intelligence. |
|
In order to obtain the benefits of Geofix, data needs to be first cleansed and then deduplicated, and finally plotted on digital maps. |
|
| |
| Business Intelligence |
|
Using Ixsight’s Enterprise Solution Suite – and data augmentation processes, a high level of Business intelligence can be generated. This includes market penetration, household loyalty, locality concentration, demographics, psychographics, corporate penetration etc. |
|
This Business intelligence is useful in almost intuitively understanding the person behind the data and enables customer service, customer communication and market strategy competitiveness significantly. |
|
| |
| Compliance |
|
Telecom authorities need to comply with several regulations. Some of these are the “Customer identity verification” requirement laid down by TRAI. |
|
Through a process of Data cleansing followed by Data deduplication, the collective relationships of all customers will be obtained. These can be then verified by the organization in a more effective manner and shorter time frame. |
|
| |
