Dedupe results can be "house-holded" as well as grouped into other User-defined groups, viz., corporates, doctors, people of the same linguistic background (Indian, Hispanic, English etc.), people from the same religion, etc. Based on such grouping, Profilix can provide Business Intelligence (BI) reports based on basic and additional information to help clients cross-sell or up-sell products based on information like, 37.8% of families that have a credit card and an auto loan could potentially apply for mortgage loan. |
