Once mapping is done, the data is a fantastic storehouse of analysis for decision-making. For a bank, mapped user-density information helped to determine which location within 3 km radius should house the next Automatic Teller Machine (ATM). For a telecommunications company, mapping UIDs by address along with collection data helped them identify "delinquent areas" within an Operations Circle. The customer map helped the Call Centre provide assistance to customers looking for help in getting to the nearest Cheque Drop-box from his / her residence / office / current physical location