For senior management at corporate or business units levels, the creation of sound business strategy requires information about certain metrics, such as:
Who are my top 20 % customers?
What is the market penetration?
What is the average relationship per individual and per household and how does this vary by geography?
All processes and process related outputs go through series of validation checks. Apart from internal checks, you can go through various validation processes in an easy but stringent and time-bound manner.
The knowledge of accurate market penetration figures by geography is very critical for top management. Very often, this is not available because data is unstructured and non-standardized. Once the data is cleansed, aggregation is far more accurate.
The availability of clean and accurate customer data also enables decision making related to:
Determining call-center capacity:
Call centers can be scaled to handle calls based on the real number of customers rather than on accounts.
Evaluating customer value during a merger:
Whenever a bank is in the process of a take-over of another bank or a merger, the value of the second bank is influenced by the size of the customer database that would get added to the taking over bank. By cleansing and matching the customer databases of both banks, an accurate picture of the true impact can be determined pre-merger.
Although the implementation of Ixsight provides a number of operational benefits, the strategic benefits are far reaching and positively impact your core business and customer relations.
Ixsight Technologies Pvt. Ltd.
Located at #309,
Shah & Nahar Estate, Dr E Moses Road,Worli,
Mumbai, 400
018
Phone: +91 (22) 2492-9445, Fax:
+91 (22) 2493-0583,
Email: info@ixsight.com, Website:http://www.ixsight.com
