Reference Matching - Real Time Matching & Data Deduplication

Data - Assumptions to Assurance

Ixsight Solutions

	MDM Solution
	Compliance Adherence
	Fraud Monitoring
	Credit Exposure Review
	Customer Service
	Strategic Marketing
	Business Strategy
	Operational Cost Saving
	Spatial Intelligence
	Reference Matching

News & Events

Ixsights

Timely Insights for Relevant Action

Volume 1, Issue 1, April 2010

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	De-duplix version 1.5 released
	Ixsight presents whitepaper at IIMA International Analytics Conference 2009

Solutions

Reference Matching

The modern business environment requires that you take steps to profile your customer. As transactions are driven by technology, most of them are through systems, in form of remote banking, remote servicing and so on. With a decrease in the human interaction between the customer and the bank, organizations no longer know the individual by face. In this scenario, knowledge about the customer is very essential, for the bank to protect itself from fraudulent transactions/ terrorist activities etc.

Negative Reference Matching

The information that you have about your customer is not exhaustive. Secondary lists or reference lists are available with various legal and quasi-legal bodies and updated every month. These are lists of individuals who have displayed negative behavior patterns, such as defaulting, frauds or terrorism.

Before a prospect becomes a customer, the organization needs to compare his/her details with these lists. Even after becoming a customer, there is a constant need to compare with these lists. While the former is a gate keeping function, the latter would be a regular audit necessity for many organizations.

Positive Reference Matching

Similar to negative reference matching, positive reference matching can be used by the call center of your marketing department, which sources third party lists to make fresh calls to prospects.

Prior to creating a call list the following needs to be checked:

	The person on the list is not already your customer. You might have just saved yourself from another irritated customer.
	The person is not on a DNC call list.
	The person is not a potential defaulter/ fraudster, gangster etc

Reference matching requires a sophisticated and versatile deduplication program that can use fuzzy logic and identify matches at various levels using various parameters. DeDuplix from Ixsight provides all of these apart from business consultancy and support to enable you to determine the methods most suited for your organisation.

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Ixsight Technologies Pvt. Ltd. Located at
#309, Shah & Nahar Estate, Dr E Moses Road, Worli, Mumbai, 400 018
Phone: +91 (22) 2492-9445, Fax: +91 (22) 2493-0583,
Email: info@ixsight.com, Website:http://www.ixsight.com