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| Home » Solutions » Spatial Intelligence |
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| Solutions |
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| Spatial Intelligence |
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| It makes sound business sense to know how geographical patterns correlate to customer behavior. So spatial intelligence is no longer confined to the Army, your business needs it too! |
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| Here, we are not talking macro geography, such as by city or state, but micro, and the more detailed you get, your strategy to woo your customer can get that much more effective. |
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| For example, assume that places V,W,X,Y,Z are all within a km of each other. Each has approximately 10,000 customers, and therefore they collectively have 50,000 customers. In a tabular view -which lists customers above 25,000, none of these areas would get selected. However on a geographical view these would be seen as a concentrated cluster. |
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The availability of spatial intelligence enables you to: |
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Optimize your service locations. Based on customer concentrations, viability of the service center and absence/presence of competition, you can strategically position service centers and mobile channels of operation. |
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You can identify locations where you have no customers and reinvent your sales and dealer channel strategy. |
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You can provide accurate guidance to customers through the call center as to where the nearest service centre to them is available. |
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You can identify geographic patterns of behaviour. |
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| Ixsight enables the above by providing cleansed data at the road and locality level. Through a process of geocoding and using spatial maps several dashboards can be created. Each dashboard can be quickly viewed to observe different kinds of patterns - age clusters, product clusters, gender clusters, ethnic group clusters, defaulters etc. This information can also be made available to the business development function to determine selling strategies. |
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